Pipedrive launches Nova AI assistant to reduce CRM admin work and keep data current

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SiliconANGLE News reports that Pipedrive has made Nova generally available, an AI assistant meant to brief salespeople before calls and keep CRM records current. If that holds, the tool is aimed at reducing routine admin work for small and medium-sized businesses. For readers learning about AI at work, this is a concrete example of how assistants are being built into business software to save time and improve data quality.

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